Dealerspace

Scalable Marketing Platform for an AI-Driven Automotive SaaS.

Dealerspace is transforming the automotive industry with an all-in-one platform integrating CRM, AI scoring, and F&I solutions. As a fast-growing, VC-backed company, they needed a digital presence that matched the sophistication of their product infrastructure.

Architecting for Conversion & Complexity

The goal was to translate a complex B2B value proposition into a seamless user journey. I architected the IA for over 20 unique pages, creating distinct pathways for Dealership Owners, Marketing Managers, and OEMs.

User Flow Validation: Detailed wireframing to map decision-making processes.
Visualizing the Product: Created high-fidelity mockups of the SaaS dashboard to demonstrate capability before the user even logs in.

A Scalable Design System

Built from the ground up to ensure consistency and speed.

Component Library: Modular UI components allowing for rapid future iteration.
Brand Assets: Custom illustrations and data visualizations that humanize the AI technology.

High-Performance Development

Bridging design and engineering, I implemented the final product using WordPress and Bricks Builder.

Core Web Vitals: Optimized for speed, security, and scalability, achieving top-tier lighthouse scores.
Pixel-Perfect Execution: 1:1 fidelity from Figma to Browser.