Hi, I'm Felipe Fernandes

Noovid is a next-generation UGC platform built to connect brands with influencers in a fresh, authentic way. With a young and visionary approach, Noovid helps companies grow through creator-driven content by simplifying collaboration and amplifying reach across social platforms.

I led the full redesign of Noovid’s product, beginning with a revamped overview screen that set the tone for a more intuitive user journey. From there, I mapped and redesigned the entire app experience, ensuring consistency and clarity at every interaction. To support future scalability, I developed a modular design system, enabling the team to grow the product efficiently. I also delivered high-fidelity prototypes, streamlining handoff and reducing development friction.