Noovid

Redesigning a Next-Gen UGC Platform for the Creator Economy.

Noovid is bridging the gap between brands and creators with a fresh, authentic approach to User Generated Content (UGC). As a platform focused on simplifying collaboration, they needed a product experience that felt intuitive yet powerful enough to handle complex campaign workflows.

From Overview to Full Ecosystem

I led the full redesign of the Noovid product, starting with a strategic overhaul of the Overview Screen to set the tone for a clearer user journey.

UX Mapping: Audited and re-mapped the entire application flow to eliminate friction points.
Consistency: Unified the experience across all touchpoints, ensuring that brand managers and influencers share a cohesive interaction model.

Built for Scale: A Modular Design System

Atomic Design: Developed a library of reusable components that allows the engineering team to ship features faster.
Efficiency: The new system ensures that future product iterations maintain consistency without design debt.

Seamless Developer Handoff

I delivered high-fidelity prototypes that simulated real-world interactions, bridging the gap between static design and code. This streamlined the handoff process and significantly reduced development friction.